Description of a publiscopie:
• Position:
Inside each newspaper over 1,2, 3 pages or more
• Lay out:
- Each page of the newspaper is divided in:
- 50% editorial
- 50% advertising
• Main topics:
- Editorial on the selected theme
- Advertiser's section: field surveys and interviews with the
advertisers
- Shopping: each advertiser is allowed the publishing of two
photos with prices and item description.
Calendar of the"publiscopies"for the year
2008 in L'Orient Le Jour
February
Un Liban à réinventer ( rétrospective)
Private & Retail Banking & Financial Companies
April
Insurance
Banking Products
Special Cuisine (with Noun)
May
Les 20 ans des copains (The weekly supplement of L’Orient-Le Jour)
