||Language evolves in parallel with
social practice. This is how the word "régie",
French for "media representative", has taken
on new meaning and weight in the local and regional media and
advertising scenes as a direct result of the work and achievements
of one media representation group in specific; namely, that
of Antoine Choueiri.
The Choueiri Group began its journey alongside the print media.
Many shifts and additions in both companies and represented
publications occurred over the years.
In 1986, the Group started representing An-Nahar,
the number one daily in Lebanon, and L'Orient
Le Jour , the sole Lebanese French-speaking daily,
through Pressmedia. As-Safir Lebanese daily joined the Group through Régiemedia in
||As far as magazines are concerned, in 1998 Pressmedia began representing Noun,
the Lebanese women's monthly, and
du Levant, the Lebanese French-speaking economic